This book is about building products people love and covers the general path one must take to go from market-lack to product-market-fit. Many products are made for needs that don't exist. Many products are made for nonexistent customers. One cannot create demand that does not exist in a latent state already. Supply can be created, but demand can only be awakened. If there is no demand to awaken, there is no lifeblood for a product to be born and thrive. Choose slowly and be fullwise when selecting a need and demand to address. Eventually you want the market of people pulling it out of your hands faster than you can provide it. Ideally you want a ravenous group of customers that is passionate about getting their hands on your product, because it solves their problem, creates a bridge where there is a chasm, or provides value where there was metaphorical hunger and starvation. While a product that has no need or that addresses no intrinsic demand cannot ever be made to exponentially succeed, a product that addresses a latent demand even partially can result in a chain reaction where, provided one has a capable-enough team, the ideal product will be "pulled out from the development team" similarly to how CO2 and the atmosphere pull a sprout out from a seed. I know what you're thinking, "sprouts force themselves out of a shell." In startup-land, on planet-startup, sprouts are actually pulled out of the seed shell by the CO2 and atmosphere. Ideal products start as remarkable clunky, embarrassing, imperfect products that have a manifest potential to address a real, unaddressed need that sits latent in the air like rarefied charged particles waiting for the lightening strike to come.

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